Case Studies

How to Identify Your SEO Competitor: HTC Butterfly Price Case Study



As we’ve just started “Keyword Ideas” of the Day series on Bloggers World, I thought it’d also make sense to write a brief tutorial to help bloggers understand how to identify their SEO competitor on Page 1 of Google and outrank them in matter of couple of weeks.

Now I know there’s a lot of apprehension about picking up keywords like “HTC Butterfly Price”, which i suggested under top Keyword Idea for Dec 10, and I understand that they’re probably little more apt for intermediate level bloggers, and henceforth I’d post them on Blogging Plus and suggest only ultra low competition keywords on Bloggers World for the newbies.

So, I’m listing out the basic guidelines for ranking this specific keyword, though i’ll make a detailed tutorial to spy on your competitors backlinks using Ahrefs.com and publish it as a separate post shortly.

1. Step 1 – Identify the weakest url on Page 1 of Google that doesn’t have exact keyword in Title, URL & Meta Desc
htc-butterfly-price
In this case, I see NDTV has 2 pages ranking, out of which, 2nd one highlighted in picture is a partial match, and can be targeted easily, because they’re not trying to rank for HTC Butterfly Price but rather HTC Butterfly S.

Now this is purely my strategy and many established bloggers might second me on this, but then this is how i do the targeting, and I’ve outranked most of the big sites including the likes of Bentley.com Audi.com with my micro niche car blogs for several years, so i don’t see any reason why this strategy wont work for gadgets, but I’m yet to do it with NDTV, so i’ll be doing that shortly on one of the posts on Geex.in, our new tech blog.



Next, you can put that URL in Ahrefs.com (note i’m using only trial version instead of full version of Ahrefs here)
htc-butterfly-s-ahrefs-screenshot

I see that there are about 18 links pointing to this specific URL




Upon a quick drill-down i see that 2 of the links are dead, and i can easily build links from remaining 16 sources in a matter of 1 hour, and probably get 3-4 more.

I recommend you to build at least 1-2 strong profile links – you can read our other guide on “How to Create Strong Profile Links for SEO” where I’ve explained about exploiting platforms like Orcid.org with even target anchor texts and post links.



htc-butterfly-price-pic-3

I’ll shortly create another post with guidelines on crafting an SEO-friendly post to outrank competing pages, but as of now, you need to follow the basics like

– Using the keyword in title, first 20 words, last para, and at least 2 more times in the body
– Crafting a good 1000+ worder post, which has more info than your competitor page
– Ensuring that all guidelines of SEO Yoast are followed so that all dots appear green in Yoast
– Creating 1-2 outbound links to authority sites, but NOT your competitor (like NDTV in this example)
– Creating 1-2 in-bound links to your post from other pages of your blog
– Using keyword as slug of URL of your post
– Using keyword as tag in WordPress and alt tag for images
– Tagging your post to ONLY one appropriate category

Once you publish it, share it on FB, Tweet the link, G+, and submit on 3-4 bookmarking sites like Delicious, StumbleUpon, Reddit, and then create 5 Web 2.0 on

– Blogetery
– Tumblr
– Blogspot.co.uk
– WordPress.com
– Hubpages

Quickly spin & edit a post & submit it to ArticlesBase.com or SooperArticles or Amazines.com with target anchor text.

Go ahead and drop 4-5 manual blog comments, register on a relevant forum, and drop a link

Lastly, ensure that you drop your link one of the Quora threads, and Yahoo Answers, and boom you should see your rankings shooting up within couple of weeks.

If you still get stuck on page 2, and don’t make it to page 1, then you’ll need to probably get 3-4 powerful contextual links, but ensure that you don’t build all 20 backlinks with anchor text as keyword, otherwise you’d be asking for trouble.



If you still face issues, feel free to drop a comment here and I’ll try to help you out!

Moreover, if you’re trying to rank for this keyword, and need an extra link, feel free to drop me a line, and i’ll also link your blog post in this case study! 😉

7 Comments
  1. Shyantan deb 3 years ago
    Reply

    Hello Om,
    Please give me the link of your guide of “How to Create Strong Profile Links for SEO”

  2. Amol Deshmukh 2 years ago
    Reply

    The article is awesome Om Bhai, Every Blogger who want to get clear idea on how to rank a keyword, then this article is really very good.
    Thank you.

  3. Apurva Desai 2 years ago
    Reply

    hello om sir,

    currently we met in webNcloud expo Ahmadabad on 02-02-2018, Please give me the link of your article of How can i create Strong Profile Links for SEO and how i optimise it for successfully lead

    • Om Thoke 2 months ago
      Reply

      Hey Apurva – I’m rolling out series of YouTube videos explaining A to Z of blogging, SEO, content writing – stay tuned

  4. Moviebox for PC 2 years ago
    Reply

    Awesome article it was very helpful.Thank you for this article.

  5. Sujeet Kumar 2 years ago
    Reply

    The article is awesome Om Bhai, Every Blogger who want to get the clear idea on how to rank a keyword, then this article is really very good.

Leave a Comment

Your email address will not be published.

Social Media

7 Things to Remember While Promoting Your Blog via Facebook Pages & Groups

post-image

Promoting your blog via Facebook page and groups can be a lucrative option to drive traffic, and it can work like a charm for driving conversions on affiliate campaigns such as movie tickets, event tickets, fashion apparels, accessories, and hot deals on power banks, mobile phones, recharge offers etc.

So, I’ve just created an example to show how to promote your blog posts effectively on FB pages & groups.

1. Always keep the text short & add our link shortened through bitly.com so that we can track # of clicks coming to it like i’ve done on latest post of https://www.facebook.com/DriveSuvs

2. Always add an image in every alt post so that you’ll be able to tag people from pseudo profiles, which you can’t if you just share the default preview.

3. Use appropriate hashtags in each post, and keep tagging relevant FB pages, and not just friend profiles.

4. Once you publish…

Read More
Social Media

Ultimate Guide to Improve Business Blogging Results

post-image

Publishing a web journal is not exactly the same as running an effective website. To get business blogging results to increase and that you have to build your benefits and really stay in the business for a long term, you have to add content to a blog that individuals trust, think about, return to over and over, and enlighten other individuals about it. Without these aspects, your business website will fail to drive immediate income.

Mentioned below are five key things you have to study and follow in order to enhance your business blogging results. Integrate them into your blogging techniques and strategies and you’ll be headed towards a successful business development!

  1. Classy Blog Writer: If the content on your site is ineffectively composed, excessively self-limited time, unessential to the intended interest group, or outright exhausting, nobody…
Read More
Politics

Mayors agree, Congress should invest in affordable housing

post-image

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

“Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat”

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.

Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore,…

Read More
Social Media

4 Simple Ways to Get Active Instagram Followers

post-image


Instagram is the best picture sharing platform, where other folks are following you. But, if you have registered on it recently, then the chances are that you would have very less number of followers. However, with some non-spammy and simple techniques, you can gain more number of followers this time. Getting more followers and shares on social networking sites can make you happier. It’s a rapidly growing network, having more than 80 million active users. There are some rules to buy Instagram followers with fast delivery or else you would be considered as a spammer.

Focus on Your Account

instagram-account-switching-2-1200x696

Before you could focus on anything, you should have a clear focus on your Instagram account….

Read More
Social Media

5 Tips to Create Awesome Pinterest Pins for Blog Marketing

post-image


Many people may be thinking what these pins are or what Pinterest is. Bloggers will be more familiar with this concept. Pins are the visual bookmarks that one collects on a sheet or a board you can save pins you find on Pinterest or add new ones from your favourite websites. Whenever you just hover over it, the picture will get enlarged. Whenever one adds it on their website or blog, it will be more attractive and by this there will be more and more users who will be viewing your website or blog. These things attract web users a lot.

pinterest pins for blog marketing

Here are five tips to create awesome Pinterest…

Read More
Social Media

How to Buy Twitter Followers: 4 Effective Tips

post-image

Unless you are a celeb like Brad Pitt or Angelina Jolie, you are going to work on building many followers on Twitters. Digital marketing is incomplete if you do not take help from social networking sites, such as Facebook or Twitter. It can boost ranking in search engines, build strong customer base and brand recognition. So, how to build a great Twitter account? Since Twitter is major player in social media, you may have to use some short-cut methods rather than considering a slow and steady progression. Treat it as a addiction to be visible on mobile and web.


Know the Rules

Twitter has its own rules, like only 140 character limit update; it has kept true to its…

Read More